I have never been one to stand on a soapbox, and I have debated all day about whether to write about this. But the more I think about it, the more upset I get. I have to call out WW (that’s the newly rebranded WeightWatchers, y’all) and WW Magazine on their November/December cover. I am disappointed and perplexed as to why a company which has just rebranded itself to encompass the concept of “wellness” and claims to be the provider of “Wellness That Works” would celebrate alcohol as its holiday cover girl; and, further, insinuate that alcohol is the path to “health, joy & connection.”
In reality, a recent study published in the Lancet states that “the safest level of drinking is none.” Alcohol is a leading cause of disease and death world-wide, killing 2.8 million people every year. In the United States, 88,000 lives are lost annually to alcohol, making it the third-leading preventable cause of death. Alcohol is to blame for nearly 1 in 10 deaths of those aged 15-49 – the likely age bracket of the folks shown toasting wine on the new cover of WW Magazine.
How about showing hands toasting with hot chocolate? Or, as someone suggested on Connect, showing some hands toasting with non-alcoholic beverages? How about showing a happy holiday table scene that – gasp! – does NOT include alcohol?
I realize that the vast majority of holiday celebrations – including mine – involve alcohol. I am not standing in judgement of anyone who chooses to imbibe on a holiday or any other day.
But I am also a person for whom “gray area drinking” – that is, not hitting rock bottom but drinking enough to feel a lack of control compounded by guilt and shame – was enough of an issue that I have sworn off the stuff for a year. I have also come to trust in WW as a lifestyle that works better for me than anything else I’ve tried. I lost 23 pounds in 2017 and have kept it off with the help of my trusty tracker. I summoned the courage to take a break from drinking because of the incredible support of my #sobersisters on Connect. I achieved Lifetime two months ago (meaning, for those who are unfamiliar with WW, that as long as I stay within two pounds of my goal weight I have free access to the program) and plan to stick with WW for the foreseeable future.
So I feel let down by this magazine cover. I am not asking WW to take an anti-alcohol stance. But I do ask WW to reconsider its messaging. I believe that a wellness company should not promote alcohol, the most commonly-used addictive substance in the US, as integral to “health, joy & connection.”
Alcohol is not the key to “health, joy & connection.” Alcohol is the fast lane heading in the exact opposite direction.